Trust
Public traffic dashboard
Every traffic number on the landing page is sourced from the same analytics pipeline as the data shown here. Refreshes hourly.
What counts as a visit
A unique visitor is one fingerprinted browser session per 24h. Two visits from the same person on the same day = 1 unique.
- Bots (per /methodology/click-fraud) excluded.
- Pre-rendered crawler hits excluded.
- Internal/staff traffic from
localhost, Vercel preview deploys, and admin routes excluded.
Live counters
The three KPIs visible at the top of the homepage:
- This month — unique visitors so far this calendar month, plus % change vs the same window last month.
- Last hour — distinct founder sessions on the site in the last 60 minutes. Updated every few seconds.
- Ads live — count of currently active advertiser spots in rotation.
Where the traffic comes from
- Organic — founders typing the URL after a Reddit, IndieHackers, or podcast mention.
- Reddit — organic posts in r/SaaS, r/microsaas, r/indiehackers, r/SideProject, r/ycombinator.
- Founder newsletters — sponsor mentions.
- Word-of-mouth from current advertisers.
We do not buy traffic. We do not run paid ads on Twitter/X, Meta, LinkedIn, or Google to inflate the count.
Published numbers
On this page, monthly:
- Rolling-30-day uniques.
- Rolling-7-day uniques.
- Current advertiser count.
- Current rotation pool size.
- Top 5 referring sources.
Anchor numbers visible on the homepage are updated every hour from the same source.
Historical chart
The "Unique visitors · last 12 months" chart on the homepage is the same series used here. Source = anonymized session aggregates from PostHog. Raw export available on request — message Jorge.
If a number looks wrong
If a count on the homepage and a count on this page disagree, the value on this page is canonical (it refreshes hourly; homepage might be cached).
If both disagree with what you measure independently, message Jorge with your measurement methodology and he'll reconcile in the next monthly audit.